My Approach
Great design starts with understanding the problem—in my opinion systematic approach ensures every solution is purposeful, user-centered, and impactful.
I
Discovery
Understand goals, users, and challenges. But before all – we sit down to understand what is your ultimate value proposition.
- Stakeholder interviews
- User research, empathy mapping, journey mapping
- Competitive analysis
- Project brief: goals, scope, and objectives
II
Ideation
This is where ideas start to flow. We’ll explore concepts, workshop solutions, and sketch prototypes.
- Brainstorming sessions
- Prototyping ideas
- Concept explorations
III
Execution
Once we’ve got the ideas, it’s time to get everyone moving in the same direction.
- Design reviews
- Selecting a clear direction
- Prioritization and feasibility checks
IV
Iterate and Optimize
Here’s where things come to life. From high-fidelity designs to smooth development handoffs, I’ll support you every step of the way.
- High-fidelity design concepts
- Development handoff
- Ongoing implementation support
Need expert design help that sparks innovation?
If you want to get in touch with me, or say hello: