Case Studies

  • Lyft Mapping
  • Ring Video Streaming
  • CloudMade

My Approach

Great design starts with understanding the problem—in my opinion systematic approach ensures every solution is purposeful, user-centered, and impactful.

I

Discovery

Understand goals, users, and challenges. But before all – we sit down to understand what is your ultimate value proposition.

  • Stakeholder interviews
  • User research, empathy mapping, journey mapping
  • Competitive analysis
  • Project brief: goals, scope, and objectives

II

Ideation

This is where ideas start to flow. We’ll explore concepts, workshop solutions, and sketch prototypes.

  • Brainstorming sessions
  • Prototyping ideas
  • Concept explorations

III

Execution

Once we’ve got the ideas, it’s time to get everyone moving in the same direction.

  • Design reviews
  • Selecting a clear direction
  • Prioritization and feasibility checks

IV

Iterate and Optimize

Here’s where things come to life. From high-fidelity designs to smooth development handoffs, I’ll support you every step of the way.

  • High-fidelity design concepts
  • Development handoff
  • Ongoing implementation support