Quick and Easy Reporting

Reporting incidents or feedback while driving posed significant safety challenges. Drivers needed a way to provide valuable input with minimal distraction, keeping their hands on the wheel as much as possible.

I have streamlined the interface template to prioritize safety, using large, clearly labeled buttons and haptic feedback for confirmation without requiring extended visual focus.

To enhance safety and ease of use, I designed a dynamic reporting system where most reports could be submitted with just a single tap.

For feedback types that are immediately actionable—such as reports on issues causing slowdowns or impacting ETAs—drivers can complete the process in just one additional tap, ensuring critical information is captured quickly and efficiently.

When the driver opens the reporting menu but doesn’t select an option within 7 seconds, the system automatically drops a draft flag on the map at the location where the feature was triggered.

This draft can be accessed later, within a specific timeframe, allowing the driver to add details and finalize their feedback at a more convenient and safe moment.

Automating Feedback Processing

The process of handling driver feedback relied heavily on manual effort, which led to significant delays in addressing issues. This dependency slowed down the time from report to resolution, reducing driver trust and engagement.

To address this, I collaborated with engineering and curation teams in a series of workshops to redesign and optimize the feedback service process. These workshops allowed us to:

Empowering Drivers with Education
and Feedback Loops

Drivers, especially casual ones, often lacked the knowledge or motivation to participate in the feedback process. Professional drivers, while eager to contribute, felt disengaged when they didn’t see tangible results from their input. This lack of understanding and engagement limited the quality and quantity of feedback needed to improve the mapping system.

To address these issues, I focused on empowering drivers through feedback loops that highlighted the importance of their contributions and made the process more engaging.

“I want to see the results of my reports on the map. If you are driving regularly through the same area, the only thing that matters if this issue have been resolved.”

– Driver

Created System of Real-Time Safety Alerts

Many drivers, especially casual ones, felt unsure about contributing feedback but were eager to use safety features that enhanced their driving experience. The system needed to prioritize delivering timely, accurate safety alerts while integrating seamlessly with in-car infotainment platforms for minimal distraction.

I focused team on providing relevant, location-specific alerts that prioritized nearby hazards based on their effects on traffic speed and safety incident severity.

Developed scalable and non-intrusive interface system that minimized distractions while keeping drivers informed in real time.

Optimized for Apple CarPlay and Android Auto, ensuring smooth integration with in-car infotainment systems.

Integrated automated systems to verify and deliver safety alerts instantly, leveraging data from other sources, including professional driver feedback and telemetry.

Overhauling the Data Collection Program

The data collection program served as the core source of ground truth data for both automated and manual map curation. However, working with a small pool of vetted drivers presented significant challenge, since due to the manual labor the largest cost article in the program was participant acquisition and activation. This way maintaining retention and ensuring consistent engagement, which were critical to the program’s success.

Retention-Driven Incentives

I completely redesigned the payment structure to be transparent and motivating, introducing straightforward reimbursement and bonus programs tied to consistent participation and data quality.

Introduced gamification elements, such as milestones and rewards, to keep drivers engaged over the long term.

Streamlined Maintenance and Support

Designed user-friendly maintenance instructions to minimize downtime and address issues like devices being turned off or improperly installed.

Clear Communication and Onboarding

Simplified onboarding with easy-to-follow guides and in-app tutorials to help drivers understand the importance of their contributions.Developed real-time device status indicators and reminders, ensuring drivers were always aware of whether the device was operational or needed attention.

A lot of drivers were failing to maintain the device or even keep it turned on, because they simply did not know it’s was off.

By addressing self-service status diagnostics, retention and engagement through clear UI improvements, meaningful incentives, and reliable support, the program became a robust foundation for gathering accurate and high-quality data essential to mapping and navigation improvements.